Introduction
In a digitally growing world where people can access anything and buy anything from anywhere with the ease of e-commerce. Businesses nowadays must focus on giving convenience to users. While covid-19 disrupted the entire economy, only e-commerce was the solution to make a living for some businesses that had the Option compared to the retail industry.
Salesforce Commerce Cloud is the most significant convenience for businesses that may become your ultimate solution to skyrocket your business and cater to the drastically changed needs of consumers. Before diving deep into the topic, let’s first understand what Salesforce Commerce Cloud is.
What is Salesforce Commerce Cloud
Being a highly scalable platform, Salesforce Commerce Cloud is a software-as-a-service cloud-based eCommerce solution that lays down exceptional and top-notch features and highly developed functionality to enhance and optimize the e-commerce experience for its users.
People are becoming more technologically active and digitally savvy in the constantly changing world. Salesforce Commerce Cloud will offer your business productivity and the ability to match your customers’ expectations. This cost-effective and highly technical platform is positioned to solve most of the associated challenges of non-SaaS-based eCommerce platforms, such as managing a technical team, manual data interpretation, scalability, and stability.
Here are some of the top features of Salesforce Commerce Cloud that you must seek if you are running an e-commerce store:
It offers multiple site management, a responsive mobile design, in-store extensions, recommendations based on Artificial Intelligence, content management, social media integration, product & price management, marketing & merchandising tools, real-time reports and dashboards etc. With the help of all these features, Salesforce Commerce Cloud helps businesses to increase their sales. All these features come together to create the best ecommerce experience that further improves your customers’ experience.
Renowned Brands That Use Salesforce Commerce Cloud!
Salesforce Commerce Cloud, formerly named Demandware, is a choice of several renowned brands all across the globe because this Cloud-based platform offers an entire eCommerce framework and functioning. The top brands using Salesforce Commerce Cloud are Ralph Lauren, Adidas, L’Oreal, Crocs, Madewell, Aaron’s, Eyeconic, and Burton, among many others.
Commerce Cloud offers B2B as well as B2C services, and here is the difference between both:
Salesforce B2C Commerce Cloud Vs B2B Commerce Cloud
Let’s compare these two Salesforce technologies, B2B & B2C Commerce. These are built on utterly separate tech stacks, catering to different needs and demands of people or businesses and supporting separate use cases. Before we move on with the comparison chart, let’s learn the focus of B2B and B2C Commerce.
B2B Commerce primarily focuses on Business to Business functions, and it is native to the platform of Salesforce, which means it follows the multi-tenant architectural core of the platform. Whereas B2C Commerce focuses on Business to Customer, an entirely different tech stack using web technologies and JavaScript. The technologies used to build B2C interfaces have undergone various architecture iterations, such as SFRA, PWA SiteGenesis and Headless Commerce.
Here’s the difference between Salesforce B2C Commerce Cloud and B2B Commerce Cloud:
| Factors | Salesforce B2C Commerce | Salesforce B2B Commerce |
| Target Customers/Users | Is targeted at end-customers across various niches. | Can suit specifically to business buyers like distributors, dealers over various niches. |
| Hosted Products via the Commerce Cloud | Vast no. of products with several variables. | Limited no. of products with some variables. |
| Payment Methods | Multiple Option, often one-time. Includes credit card, & online wallet. | Via purchase orders & invoicing, ACH, Cheque, EFT. Most recurring payments for repeated orders. |
| Orders | Has a simple process, low-value purchases, mostly ready-made products, few repeated customers. | Complex process, high-value purchases, some ready-made products, other items customized before delivery, High %age of repeated customers. |
| Primary Order Volume | Small order sizes on large order volume (<10 items per order). | Large order sizes on small order volume (>100 items per order). |
| Support Options for Customers | Chat and Phone. | Chat, Phone, 24×7 Support for high-value orders. |
| Pricing & Licensing Work | Order-based pricing. | Order-based pricing. But costs are based on extra storage & API calls. |
| Who can access it? | Front-end developers, full stack developers. | Salesforce Developers. |
| App Marketplace | Own marketplace for 3rd party solutions. | Leverages on Salesforce AppExchange. |
| Salesforce Integration | Generally via connectors or pre-built integrations that you can plug-in. | Since its native to Salesforce, does not require connectors or integrations. |
Future Of Salesforce Commerce Cloud
Ever since e-commerce got into the market in the early 90s, no one ever wondered that it would become an integral part of the market to make the function secure and even better. Salesforce Commerce Cloud has all the required services to set up your business and skyrocket its profitability.
Here are some factors and statistics that speak positively about the future Salesforce Commerce Cloud and how large it will enhance the eCommerce market.
Massive Future With Businesses
A world-class shopping experience is something that you wish for. Imagine having that along with the Salesforce platform’s easy, safe and outstanding services. The future of Salesforce is massive, and we can say it without any doubt because it is now not only a choice of various brands or businesses but also gaining awareness in the developer’s community. Salesforce Commerce Cloud has a powerful AI that can assist you with current data and curate services that tell what may happen next in your brand.
Enhance And Personalize User Experience
The new Salesforce Commerce Cloud development allows retailers to utilize Artificial Intelligence and other critical data science technologies, creating more personalized customer experiences. As a part of its eCommerce suite, Salesforce also provides AI technology. Not only this, but Salesforce will enhance the functionality of the business process by managing their inventory, marketing campaigns, data operation and visualization of AI data more efficiently. A Salesforce State of the Connected Customer report claims that 72% of business customers expect vendors to present a personalized engagement and experience while shopping from any brand. This is clearly what Salesforce Commerce Cloud is an expert in.
Hear from Experts
If you do build a great experience, customers tell each about that. Word of mouth is compelling.
-Jeff Bezos-
Improve Data Utility
Several researchers believe that the future of the eCommerce industry lies in the data and how it will be perceived. Since Salesforce Commerce Cloud has been able to upgrade itself per the data science technologies and will continue to do so, it will offer great scalability and an excellent ROI for your business shortly. You will use data unimaginably.
Enhance Mobile Commerce
Since Salesforce Commerce Cloud offers excellent facilities and capabilities to businesses, it will amplify their mobile outreach giving mobile-friendly interactive interfaces to the companies. From one-touch payments, micro-moment optimisation, as well as responsive online outlets, you can easily offer access to customers resulting in a good spike in sales. As per the prediction given by Business Insider Intelligence, the volume of mobile Commerce is expected to rise from 25.5% CAGR in 2019 to nearly 44% of Commerce in 2024. It basically may strike 488 billion US dollars. Considering this, it is evident how vast the mobile commerce market can be.
Offer More Distinct Features In Future
Salesforce Commerce Cloud is known to offer a smooth shopping experience. As much efficiency as Salesforce is putting in its Commerce Cloud, it focuses on improving its functionality by adding distinct features that allow customers to shop conveniently. In 2022, Salesforce added several payment platforms for a simple checkout experience. The easier the functioning is, the more customers will be attracted towards your platform. Furthermore, Salesforce is looking to add more features to enhance your e-commerce experience, which will assist you better.
Conclusion
Salesforce Commerce Cloud has the efficiency to revamp your business, which comes from 150,000 brands enjoying Salesforce for the last many years. Not only according to the statistics by the top-most research brands in the world, but even the current business model also suggests that the Commerce Cloud of Salesforce is set to break the records of the business market and completely transpose the way business operates! If you wish to experience a life-changing way of building a good business umpire, contact Cyntexa’s experts!
