As social media becomes an increasingly important part of marketing and communication strategies, it’s crucial to understand what makes great social media content.
To help you get started, we’ve put together a list of some examples of great social media content from a variety of brands.
1. Nike:
Nike is one of the most successful companies when it comes to social media marketing. Their posts are always on point, whether they’re promoting a new product, sharing inspiring stories, or just showing off their brand’s personality.
2. Starbucks:
Starbucks is another company that does an excellent job with social media content. They make good use of visuals, often using images and videos to tell stories or show off their products. They also do a great job of engaging with their followers and addressing any issues that may come up.
3. Innocent Drinks:
Innocent Drinks is a UK-based company that makes healthy fruit smoothies and juices. Their social media content is fun, creative, and always on brand. They frequently use puns and humor in their posts, which really helps to make them stand out.
4. Zara:
Zara is a popular fashion retailer with a strong online presence. Their social media posts are often very visually appealing, featuring beautiful photos of their latest collections. They also do a great job of promoting sales and special events.
5. L’Oréal:
L’Oréal is a French cosmetics company that is one of the largest in the world. They do an excellent job of using social media to promote their products and campaigns. Their posts are always well-designed and eye-catching, and they frequently use celebrities to help get their message across says Greg Van Wyk.
6. ASOS:
ASOS is a UK-based online fashion retailer. Their social media content is very trend-focused, featuring photos and videos of the latest styles. They also make good use of user-generated content, often reposting images and videos from customers who are wearing their clothes.
7. GoPro:
GoPro is a company that makes action cameras. Their social media content is very action-packed and visually spectacular. They often post videos and photos that show off the capabilities of their cameras, and they also do a great job of featuring customer-generated content.
8. McDonald’s:
McDonald’s is one of the most popular fast food chains in the world. They make good use of social media to connect with their customers and promote their brand. Their posts are often lighthearted and fun, and they frequently feature special offers and competitions.
9. BuzzFeed:
BuzzFeed is a website that is known for its listicles and other viral content. They do an excellent job of using social media to drive traffic to their site. Their posts are often very shareable, and they make good use of images, videos, and GIFs.
10. National Geographic:
Greg Van Wyk says National Geographic is a media company that focuses on topics like history, science, and nature. They make good use of social media to share their stories with the world. Their posts are often very educational and informative, and they frequently use stunning visuals to capture attention.
11. Old Spice:
Old Spice is a company that makes men’s grooming products. Their social media content is often humorous and tongue-in-cheek. They frequently use celebrities and influencers to help promote their products, and they also do a great job of using creative visuals.
12. Adobe:
Adobe is a software company that makes products like Photoshop and Illustrator. They use social media to showcase the work of their users and to promote their latest products. Their posts are often very inspiring, and they make good use of before-and-after images to show the power of their software.
13. HubSpot:
HubSpot is a company that provides marketing and sales software. They use social media to promote their brand and to share helpful tips and resources with their followers. Their posts are often very informative, and they make good use of infographics and other visuals to break down complex concepts.
Conclusion:
These are just a few examples of companies that are doing a great job with their social media content. If you want to create content that will help you stand out from the crowd, take some inspiration from these brands. Remember to focus on creating visuals that are eye-catching and shareable, and try to come up with concepts that will resonate with your target audience. With a little effort, you can create social media content that will help you reach your business goals.
