Mobile apps could be a goldmine for any business. It can be used as an instrument to increase sales, an advertising device or even an option to improve internal processes. There are a variety of ways a company could benefit from developing an app. But, various ways in which creating an application that could be a disaster however, don’t fret we’re here to assist you stay clear of this.

As specialists in the field of software development we offer advice on the concepts of our clients, allowing them to move on into the next phase which is the development phase. We speak to numerous entrepreneurs and companies every day as well as those who aren’t quite capable of implementing their idea of an app.

Based on our experiences these are the top six errors to avoid while creating an application for your business:

1. A Non-realistic Budget

The development of an application is not a cost at all. Why? Because the team necessary to create your app – think of designers, developers as well as mobile marketing experts. All of them must be compensated for hours they devote to your project. Of course, you could opt for a less expensive method, but this could affect the final result as well.

Mobile devices utilize the latest and most innovative technologies as well as the variety in devices can make the development of apps a complex and time-consuming process. If you’re not certain which kind of app will suit your concept best, simply consult a developer for guidance. He’ll be able to inform you whether it’s best to create either a native, hybrid, or web-based application.

And lastly, ensure that you have a part of your budget to maintain the application. Introduce new functions, fixing mistakes, updating obsolete elements updating your appearance of the interface… Each of these items require updates to be completed by the team responsible for development.

2. Too many functionalities

Another common error is to cover all possible functions that you can think of. Its fine if you have a lot of ideas, be aware that every one of these functions require a price and development time. A budget for a basic application is likely to not be as big as one with a lot of functions. In addition, you do not know (yet) what each function is useful to your users or not.

It is advised to begin with a simple application that serves the primary function. After that, you’ll be able to slowly add more features to enhance it.

3. No Marketing Plan

Before you invest the time and energy in the process of developing the app make time to consider the strategy for marketing the app. The creation of a mobile app is one thing, but how do you plan reach your intended users once the app is launched?

There was a time that there was virtually no competition on the app stores. You could upload an app and if it was some sort of general name like, for instance “Run Tracker”, you were able to get a large number of downloads with no advertising. Unfortunately, this was not the case today.

The app won’t be able to sell itself any more due to the ever-growing competition. Thus, a strategy for marketing is crucial to help spread awareness about your app. If you’re planning to launch something amazing, you’ll need people to be aware of it!

4. Insufficient Research & Testing

Before you begin developing your app, ensure that you’ve conducted the required research. Be cautious about jumping to conclusions or relying on your application strategy on the initial hits you get from a Google search. Be aware that every app development project and process is unique because it is based on a number of different factors. To be able tell anyone what you require to accomplish with your app, you need to be capable of answering this question on your own first.

Start by thinking about the primary objective the app serves, who your primary users are and how you plan to connect with them. If you intend to make money from your app, you need to consider a monetization strategy. Additionally, it’s recommended to study your competition and decide how you’re going to stand out from your competitors.

There are many who have an idea but have a little experience in technology. That’s okay. There is no need to have a degree in software engineering in order to make a great application. But, you have to realize that there are many options for implementing your mobile app. This is why it’s so vital to make sure your application is compatible with the market. How? Through confirming your concept, creating the minimum viable product (MVP) and obtaining feedback from actual users. In this way, you can determine whether your app is able to succeed.

5. Unclear Briefing & False Expectations

The most effective way to determine how much your application will cost is to contact different businesses or freelancers who can provide you with estimates. It is likely that there’s a consistent pattern in the cost estimates. If you receive an unfavorable price be sure that it doesn’t cause a different outcome than what you originally thought.

An effective way to avoid confusion is to inform developers on the specific features you’d like to include in your app, by creating a visual. Make simple sketches of the screens you wish to show the user and then write down the features they will be using. Then, for each of the elements in sketches: “What should happen when you click on it?” and “What determines what is shown here?”

When you’re deciding on an agency to develop your application Do not let price be the only factor that determines the choice. It’s essential that the costs are within your budget, however, you must also consider the confidence they convey to you, their results of their work as well as their method of working.

6. Betting on Unnecessary Operating Systems

This is also true for choosing your operating system(s) that you wish your application for it to work on. You probably already know that there are a variety of operating systems that are available on the market that run on mobile phones. The two most prominent include iOS and Android with around 95percent of world market share.

To ensure maximum exposure for your app, it needs to be compatible with the two operating systems. There is only one thing to consider, that this will impact the price. Making an application for Android as well as one for iOS involves two distinct methods of development. This this means that the price is likely to double.

In the previous post, think about whether it’s worth increasing the development cost. Does it really matter to launch your app on all devices from the beginning? It is probably better to pick the first operating system and then expand to another one.

Wrapping up

When creating an app, keep in mind that you’re not likely to develop the perfect application in the first hour. The first version you build won’t be anything like version 10. It’s about making improvements incrementally while watching the reactions of users.

Another crucial thing to keep at heart is the amount that you set aside for the development of the initial version. Be sure to allocate a portion to advertise your application and to maintain it. But, you must ensure that no matter if it’s the initial version, it is launched with the most efficient way possible. Make sure you work with professionals who know how to build applications and can offer the required support and guidance throughout every step of the way..

Make sure to check your application with the maximum number of people possible and attempt to analyze the impact. It’s ultimately about trial and error in order to achieve the point of success. Everyone has their own mistakes, however, it’s best to avoid them whenever possible.